Your Google Business Profile is a free storefront. Is it open?

When someone searches for what you do 'near me', they often meet your Google Business Profile before your website or Instagram. It's free, and it's frequently neglected.

A ten-minute health check

• Are your hours, phone number and category correct?
• Do your photos look like your business today?
• Have you replied to your recent reviews — the good and the bad?
• Have you posted an update in the last month?

If you answered 'no' more than once, that's a quick win waiting. Small, regular updates keep a profile looking alive.